Maven Clinic

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. They partner with over 2,000 employers and health plans to provide member support for fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife.

I owned the growth and evolution of the brand as Maven grew from a Series A startup to the first unicorn in women’s and family health. I collaborated cross-functionally with stakeholders delivering consistent and scalable creative and provided creative direction and mentorship to designers elevating overall design quality across all brand touch points.

HOW MUCH GROWTH?

  • $1.7 Billion valuation
    Up from $15M when I joined — Unicorn status!

  • 5 rounds of funding
    From Series B to Series F

  • 17x company growth
    I was employee 35 and saw the company grow to 600+ employees

  • 4 brand refreshes
    Including 3 in-house and 1 with the support of an agency

  • 6 major product launches
    From offering the core Maternity & Newborn Care product to expanding to include Fertility, Maven Milk, Parenting & Pediatrics, Maven Wallet, Menopause & Ongoing Care, and Maven Managed Benefit.

  • 2018 - 2025

  • Senior Brand Designer

    • Brand identity

    • Visual identity

    • Brand strategy

    • Brand evolution

    • Art direction

    • Digital design

    • Editorial design

    • Print design

    • Video

    • Organic & paid social

    • Web design

    • Experiential & event design

    • Product Marketing

    • Performance Marketing

    • Production design

2024 Visual Identity & APPLICATION
2022 Visual Identity & APPLICATION
2019 Visual Identity & APPLICATION
2018 Visual Identity & APPLICATION
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Bold Website and Brand Refresh