Maven Clinic

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. They partner with over 2,000 employers and health plans to provide member support for fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife.

I owned the growth and evolution of the brand as Maven grew from a Series A startup to the first unicorn in women’s and family health. I collaborated cross-functionally with stakeholders delivering consistent and scalable creative and provided creative direction and mentorship to designers elevating overall design quality across all brand touch points.

how MUCH GROWTH?

• $1.7 Billion valuation
  Up from $15M when I joined — Unicorn status!

• 5 rounds of funding
  From Series A to Series F

• 17x company growth
  I was employee 35 and saw the company grow to 600+ employees

• 4 brand refreshes
  Including 3 in-house and 1 with the support of an agency

• 6 major product launches
  From offering the core Maternity & Newborn Care product to expanding to include Fertility, Maven Milk, Parenting & Pediatrics, Maven Wallet, Menopause & Ongoing Care, and Maven Managed Benefit.