Maven’s State of Women’s & Family Health Benefits Report

Each year, Maven conducts research and releases a B2B data-driven report on the state of women’s and family health benefits. The report is supported by a media campaign, paid and organic social posts, and a custom landing page.

In 2025, the marketing team asked to add an interactive element to the landing page. I designed a custom benchmarking tool to bring the data to life and engage the viewer. In its first month of launch, the campaign generated impressive pipeline and exceeded goals for webinar attendees. The campaign received press from media outlets including Fast Company, Fierce Healthcare, CNBC, and TODAY.