Maven Conference Booth & Animated Video

In 2023, I led the design and art direction for a brand new booth experience for HLTH, Maven’s biggest conference of the year.

The booth was intended to be a physical representation of the brand: informed and trusted, backed by clinical expertise while maintaining warmth and humanity. We carefully selected furniture and materials that felt homey and provided comfort while also practical, allowing for storage and modularity. The conference took place in Las Vegas so we had fun with the swag.

I worked closely with Product Marketing and an animator to create a 4+ minute animated video that explained Maven’s offering and proven impact. The video played on repeat on a TV screen built in to the booth. We also created a :30 cutdown used as a paid digital ad that played on screens throughout the conference center.

The booth and animated videos were so well received by our stakeholders, they continue to be used and iterated on years later.