Maven Clinic
Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. They partner with over 2,000 employers and health plans to provide members with clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife.
As Maven’s most-tenured designer from 2018-2025, I owned the growth and evolution of the Brand delivering consistent and scalable creative across all channels as Maven grew from an early-stage (Series A) startup to the first unicorn in women’s and family health.
I collaborated cross-functionally with stakeholders from marketing, product, growth, and communications and provided creative direction, feedback, and mentorship to designers elevating overall design quality across all brand touch points.
HOW MUCH GROWTH?$1.7 Billion valuation
Up from $15M when I joined — Unicorn status!5 rounds of funding
From Series B to Series F1,600% company growth
I was employee 35 and saw the company grow to 600+ employees4 brand refreshes
Including 3 in-house and 1 with the support of an agency6 major product launches
From offering the core Maternity & Newborn Care product to expanding to include Fertility, Maven Milk, Parenting & Pediatrics, Maven Wallet, Menopause & Ongoing Care, and Maven Managed Benefit.
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Senior Brand Designer
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Brand identity
Visual identity
Brand strategy
Brand evolution
Art direction
Digital design
Editorial design
Print design
Video
Organic & paid social
Web design
Experiential & event design
Product Marketing
Performance Marketing
Production design
